The Love in Romeo and Juliet by Shakespeare - 883 Words

Love is just a word, until someone comes along and gives it a meaning. But what meaning they give the word is up to them .there are many different types of love in this world. Love comes in many different ways and they are not always pleasant. Love can make you happy or sad it depends on the way it comes to you. Love is tricky and can be confused with all of the different types of love. Love isn’t just one thing there is many different ways to show in and have it. In this play by Shakespeare Romeo and Juliet the word love is shown in many different ways. There is the love that Romeo and Juliet fell in which you can actually put into many different types of love. Then the way Romeo loved Rosaline is another way. And the way the nurse cared for Juliet is yet another type of love shown. In William Shakespeare’s play The Tragedy of Romeo and Juliet, these types of love are romantic, unrequited, and parental. One topic of my paper is on romantic love and it is shown wonderfully in this particular play. â€Å"Romeo and Juliet are in a hurry even when it comes to dying. There is no doubt in Their soul then would rather die than live apart† (Eckhoff 471). That is one wonderful quote that shows a prospect of romantic love. It talks about how Romeo and Juliet love each other so dearly that without each other they would rather be dead. The love is strong and seems almost unbreakable. â€Å"Their deep interest for us lies in their being alone in a world which does notShow MoreRelatedEssay on Shakespeare in Love and Romeo and Juliet1511 Words   |  7 PagesShakespeare In Love,  Romeo and Juliet the play, Romeo and Juliet with Leonardo  DiCaprio  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   All these works  display very different ideas from the original story and its creation. Each one of them has its own way of portraying the time, the characters, and the themes. Being shown a variety of opinions about what exactly was going on in Shakespeares head when he was writing this magnificent play allows us to be open to our own ideas about its creation. It gives everyone the chance toRead MoreHow Is Love Presented by Shakespeare in Romeo and Juliet?1565 Words   |  7 Pageslooking at how Shakespeare presents love in Act 2 Scene 2 of Romeo and Juliet from lines 18 through to 127. After reading the majority of act 2 scene 2 we are now able to understand and interpret Shakespeare’s language and language devices further. Act 2 Scene two is set in the shadow beneath Juliet’s bedroom window, with Romeo hiding in the darkness. Romeo listens on as Juliet speaks of her love for Romeo to what she thought was the darkness however as we as the audience know Romeo is ab le to hearRead MoreThe Love Triangle in Romeo and Juliet by William Shakespeare726 Words   |  3 Pagesâ€Å"Love is an exploding cigar we willingly smoke.† (Barry). Like Lynda Barry said love is like a ticking time bomb just waiting for the right time to blow someone’s face off. For example, in both William Shakespeare’s Romeo and Juliet and William Goldman’s The Princess Bride there are many similarities between protagonists, antagonists, and their love. Many people are dead in these two stories now because of their harmful love. Love drives these stories and pushes people to the point of suicideRead MoreConsequences of Forbidden Love in Shakespeare ´s Romeo and Juliet1070 Words   |  5 PagesIn the tragic play of Romeo and Juliet Shakespeare shows us the true consequences of forbidden love and what it is like to love someone in a way where love cannot be expressed and the feelings are so indescribable. Love this powerful actually changes the lives and fate of two young innocent people who lost themselves in each other and couldn’t do what they wanted because of who they were. When it comes to defining love there is no true definition of love. When it comes to fate there is no true definitionRead MoreHow Shakespeare Presents the Theme of Love in Romeo and Juliet634 Words   |  3 PagesHow Shakespeare Presents the Theme of Love in Romeo and Juliet Works Cited Missing Shakespeare presents the theme of love in different ways for each of the characters and for some, such as Romeo, Shakespeares portrayal of this theme changes as the play progresses. Shakespeares first portrayal of the theme of love is in the first act Read MoreHow Does Shakespeare Portray Love in Romeo and Juliet?1638 Words   |  7 PagesIn Romeo and Juliet, Shakespeare portrays different aspects and types of love in many ways. The obvious love is the fateful love between Romeo and Juliet although the play also displays platonic love, maternal love and aspects of adolescent love. The first kind of love shown in the play is teenage love through Romeo. Montague tells us that Many a morning hath he (Romeo) been seen... adding to the clouds more clouds with his deep sighs. Romeo is often seen sighing showing that he is either depressedRead MoreDifferent Ideas of Love in Romeo and Juliet by William Shakespeare1562 Words   |  7 Pagesof Love in Romeo and Juliet by William Shakespeare Love has existed in many forms throughout time. There is no better example of this then in Shakespeares Romeo and Juliet. In this tale when love is most apparent, the most crucial events occur to develop tragedy. The evident forms of love are Familial love, Fraternal love and Romantic love. Shakespeare portrays the love of Romeo and Juliet as 2 halves which when joined make there love forRead MoreThemes Of Love And Hate : William Shakespeare s Romeo And Juliet1406 Words   |  6 PagesYousaf ENG-1D1 2016-06-06 Themes of Love and Hate in William Shakespeare s Romeo and Juliet â€Å"People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.†-Nelson Mandela Romeo and Juliet is a play about two young lovers, whose love was for destruction from the beginning because of the hatred between the two families, Montagues and Capulets. Therefore, the themes of love and hate are very important in theRead MoreThe Tension Between Love and Hate in Romeo and Juliet by William Shakespeare849 Words   |  4 PagesShakespeare has created a quintessential tragedy in which deepens the audience’s understanding of the universal themes of love, hate, conflict and death. The recurring focus on the tension between love and hate makes us reflect on how these themes govern upon human behavior. In the play Romeo and Juliet, the main characters for which Romeo and Juliet the denial of love and dominance of hate creates extreme loss, in this case, death. In progress, audiences have recognized that the death of two youngRead MoreHow Does Shakespeare Present the Theme of Love in Romeo and Juliet?3876 Words   |  16 Pages‘Romeo and Juliet’, a p lay by William Shakespeare is one of the most famous love stories of all time and, while most people think that it focuses on just romantic love, it also includes many other types of love such as courtly love, friendly love, parental love and sexual love. Sexual love is used in this play as comic relief between the serious parts, as an ice-breaker and to keep the audience entertained. Shakespeare included sexual love in this play because at the time, the audience for whom

Societal Views of Women in the Victorian Era in Henrik...

Societal Views of Women in the Victorian Era in Henrik Ibsen’s A Doll’s House A Doll’s House, by Henrik Ibsen, creates a peephole into the lives of a family in the Victorian Era. The play portrays a female viewpoint in a male-dominated society. The values of the society are described using the actions of a woman, Nora, who rebels against the injustices inflicted upon her gender. Women’s equality with men was not recognized by society in the late 1800’s. Rather, a woman was considered a doll, a child, and a servant. Nora’s alienation reveals society’s assumptions and values about gender. A woman was considered by society to be a doll because she was expected to be subordinate to her husband’s whims. Referring to a ball that she†¦show more content†¦She alludes to a child’s character when she says, â€Å"everything I think of seems so silly and insignificant† (26). Torvald replies with a condescending statement: â€Å"Does my little Nora acknowledge that at last?† (26). Torvald expects only childish talk from her. He even tells her she is â€Å"little,† like a child, and although he expects nothing more than child’s talk from her, he does expect to be obeyed. Nora plays the part of a slave in her subservience to her husband, for she is supposed to abide by his rules and be dependent on him. She is not supposed to think for herself and repeatedly told so by those around her. When speaking about Nora in her presence, Torvald says, â€Å"She is so terribly self-willed† (55). Nora has a conversation with Mrs. Linde, who also tells her, â€Å"Don’t be self-willed† (57). Torvald tells her, â€Å"I will advise you and direct you† (64). Nora is expected to be a dependent slave who follows her husband’s advice and directions. Women were also legally dependent upon men. The society’s laws of that time even required the male to cosign everything that a woman had to sign. Nora’s naivete in forging her father’s signature and trying to pay off the loan further emphasizes Victorian society’s assumptions about women’s inability to deal with a â€Å"man’s world.† These assumptions about women caused their gender value to be vastlyShow MoreRelatedA Doll s House By Henrik Ibsen1135 Words   |  5 PagesIn the play, â€Å"A Doll’s House† by Henrik Ibsen, and the novel, The Awakening by Kate Chopin, the two protagonists named Nora Helmer and Edna Pontillier depict feminist ideals during the Victorian era in their struggle for independence, both sexually and emotionally. Nora and Edna are feminists in the late 1800s, trapped in an era and a society dictated by men. Both works parallel together and are significant because they show how Edna and Nora awaken, as their roles and self-realization progressRead MoreHenrik Ibsen s A Doll s House2019 Words   |  9 PagesHenrik Ibsen’s â€Å"A Doll’s House† is a play that gives insight to the way of life in the Victorian era. What starts out as a story of a man and his lovely wife, begins to evolve into a story of Nora and her role as a woman in society at the time. Th e role of gender has always been a means for strife between man and woman. Despite the current times, there is still a wedge between expectations of a man or woman. During Victorian times, that wedge was much larger and the roles of Torvald and Nora were

Lev Vygotsky Essay - 1668 Words

The psychology theorists of the past have shaped the classrooms of the present. There are many theorists that have affected the teaching styles of today and a theorist that has had a major impact is Lev Vygotsky. Vygotsky’s work interests me much because his concepts and ideas encompass many of the ways in which teachers teach in today’s classrooms. The ideas he presented have contoured the strategies of teachers. It is interesting to look into the reasons why teachers have adopted some of the strategies they use and many of those reasons are formed from the original ideas of Vygotsky. Vygotsky was born in Russia in 1896 into a middle class family (Gallagher 1999). Vygotsky studied law at Moscow University and he did not have any†¦show more content†¦According to Gallaway (2001), an MKO â€Å"refers to someone who has a better understanding or a higher ability level than the learner, with respect to a particular task, process, or concept.† Vygotsky’s concepts of zone of proximal development and the more knowledgeable other person has led to the idea of scaffolding. Scaffolding, which encompasses both ZPD and MKO, is seen in almost all classrooms in today’s society. Scaffolding is a temporary support mechanism that aids students when they need it and then relinquishes control when the assistance is no longer needed. According to Lipscomb, Swanson and West (2004), scaffolding is used in classrooms by the â€Å"development of instructional plans to lead the students from what they already know to a deep understanding of new material,† and â€Å"execution of the plans, wherein the instructor provides support to the students at every step of the learning process.† Scaffolding encompasses the role of the teacher. The teacher acts as the most knowledgeable other to the student and then assesses the current knowledge of the students. The teacher decides which knowledge level the students shoul d be performing at, and that gap between current knowledge and abilities and their potential is the zone of proximal development. In order forShow MoreRelatedTheories Of Lev Vygotsky1383 Words   |  6 PagesLev Vygotsky was a psychologist that emphasized that children learn through interactions with their surroundings. He was often referred to as the psychology of superman. Most of his work was in developmental psychology and he emphasized that interpersonal connections and the social environment had a lot to development. He had different theories on how biosocial development is an important aspect of a child’s development. Vygotsky felt that language and play had a lot to do with childrensRead MoreLev Vygotsky And The Zone Of Proximal Development1522 Words   |  7 PagesLev Vygotsky and the Zone of Proximal Development Under normal circumstances, a child will physically develop without outside assistance. While there can be variations by way of culture, class, and ability, it is difficult to contest that human nature is the driving force behind the bodily changes that take place from birth until adulthood. In contrast, when it comes to determining the ways in which a child thinks and learns, there are numerous theories on what primarily influences cognitive growthRead MoreLev Vygotsky, A Russian Developmental Psychologist1223 Words   |  5 PagesLev Vygotsky, a Russian developmental psychologist, was born in Orsha, Belarus on November 17, 1896. His primary education was provided at home by his mother and he then entered public school for his secondary education and graduated at seventeen followed by attendance at the University of Moscow. He originally chose medicine as his course of study, but switched to law. During this time he also studied humanities and psychology at Shanyavsky University.3 Upon graduating from college in 1917 he beganRead MoreLev Vygotsky s Influence On Development920 Words   |  4 PagesLev Vygotsky Introduction Lev Vygotsky was a Russian psychologist during the Soviet Union. He was the founder of cultural-history psychology. His work concentrated on development psychology with children from an early age. He came from a Jewish family and attended Moscow State University for medical school. After time, he transferred to Law school and got interested in arts to become a literary critic. Then, he became a psychology instructor at a University as his theories came into place. Lev workedRead MoreEssay Sociocultural Theory: Lev Vygotsky1112 Words   |  5 PagesLev Vygotsky was a Russian psychologist, born November 17, 1896, who had a wide range of interests that included the cognitive and language development of children. Vygotsky’s theories are somewhat incomplete due to his death at the young age of 38 from tuberculosis. Vygotsky faced many struggles in life that he was able to overcome, such as being a young Jewish boy who grew up in a time where the Russian District limited the numbe r of Jews who were allowed to be educated at a University levelRead MoreEssay on Lev Vygotsky and Social Development Theory1038 Words   |  5 PagesExplain Lev Vygotsky(1896-1934) was a Russian psychologist who created the Social Development Theory/ Sociocultural Theory. Vygotsky believed that childrens mental, language, and social development is supported and enhanced through social interaction. Vygotsky also believed that beginning at birth, children seek out adults for social interactions and that development occurs through these interactions. The belief that social development sets a precedent for development(appeals to the nurture sideRead MoreLev Vygotsky s Theory Of Cultural Development Essay1399 Words   |  6 PagesBackground of Theory Born in 1986, Lev Vygotsky took up a passion for philosophy, literature and culture throughout his adolescence. Although intelligent and filled with brilliant ideas, he was unfortunately very limited due to the fact that he was a Jew in anti-Semitic czarist Russia (Newman, 1993). Despite all of this, as well as contracting tuberculosis at the age of 24, he managed to overcome these difficulties and compile a long list of accomplishments in his short 37 years of life. These accomplishmentsRead MoreJean Piaget And Lev Vygotsky848 Words   |  4 PagesThere are many theorists who have discovered different things about child development. Jean Piaget and Lev Vygotsky are two of those many theorists. Both of these theorists have their own beliefs on how children develop. Jean Piaget and Lev Vygotsky differ in their developmental theories, how their theories help the intellectual development in children and the similarities in their theories. A developmental theory is a theory that a scientist has proven to be true for a child’s development. AccordingRead MoreJean Piaget And Lev Vygotsky817 Words   |  4 Pagesconcepts learned the next day. It is still very much a progressive action in many districts. Several theorists have studied teaching strategies and documented how they feel children learn best. Two very prominent theorists are Jean Piaget and Lev Vygotsky. Jean Piaget had a very long career that included many ideas on how to teach children effectively and how children learn. One of his very popular theories was peer learning. Piaget believed that students should be a part of the learning processRead MoreJean Piaget And Lev Vygotsky1800 Words   |  8 PagesTheorists Jean Piaget and Lev Vygotsky are two of the most recognized cognitive psychologists. They developed theories that addressed cognitive development and learning among children. Jean Piaget Jean Piaget was born on August 9th, 1896, in Switzerland. Piaget’s father demonstrated the importance of being dedicated to his studies and work from a very young age. As a child, this was very influential to him. Piaget’s friends and family were aware of his intelligence from a very young age. Piaget

Coke Behind the Image Essay - 2786 Words

Coke: Behind the Image Almost everywhere I go, I see advertisements for â€Å"The Real Thing.† Even during my trip to Mozambique, a country stricken with poverty where the people rarely speak English, native children knew how to ask for their favorite drink, available just down the road at the street vendor‘s hut. Created in 1885 by pharmacist John Pemberton, Coca-Cola has evolved from a tonic peddled by traveling salesmen to cure headaches and hangovers, to one of the most recognized and most widely enjoyed beverages of all time (Oliver 14). On average, North Americans drink at least one serving of Coke per day (CSPI sc1). With over two million dollars spent every year on advertising and with very†¦show more content†¦Coca-Cola argues many points in support of its marketing and image. Especially in the years following WWII, Coke has worked hard to present an image associated with having a good time. Since the late 1800s, Coke’s advertising has shown people in beautiful places and in beautiful clothes, having a beautiful time and enjoying their beautiful lives--even in times of war and economic recession. While wars, riots and scandals rage in this country, Coke has been â€Å"holding forth to the world a picture of itself as pleasant and rewarding--the kind of place most people would like for it to be† (Watters 216). In Coke’s more recent advertising, Coke continues its image of fun and beauty, showing teens enjoying a sunrise and at a rave dance party in the woods. However , these more current commercials were in response to two other adds that were considered â€Å"not funny† and â€Å"mean spirited† by public opinion polls (Sampey par 1-4). Those ads showed family members and friends physically fighting with each other because someone had forgotten to bring Coke. Along with the claim that it facilitates a good time, Coke also claims that it wants to give everyone a voice, minorities included. With the Vietnam war raging in the 1970s, Coke featured a commercial that showed different ethnicities from around the world holding hands and singing a song, including the words, â€Å"I’d like to buy the world a Coke† and â€Å"I’d like toShow MoreRelatedAdvertising And Its Effect On Advertising888 Words   |  4 Pagesto a more sexual image, or something more creative that requires intelligence to create and understand. First, by taking a sip of the Pepsi advertisement, I noticed the horizontal advertisement has a gentle light blue background. The Pepsi logo sits in the corner, not drawing much attention to itself. In the center of this ad is a Pepsi can. Next to the Pepsi can is a red can with a silver curved thick line going up the side from the bottom of the can to the top, resembling a Coke can. The differenceRead MoreCoca Cola Advertising Essay1448 Words   |  6 Pagesthem effective. The specific advertisement that is being discussed is one in which a man on a beach is enjoying a cold Coca- Cola. He reaches down to grab his drink to discover that it was no longer where he left it. He did not see the penguin hiding behind him that took the cold Coca-Cola for itself. This advertisement uses logos, pathos, and ethos to persuade its audience to buy Coca-Cola and is an effective advertisement. Coca Cola draws its viewers in by displaying colorful, unique adsRead MoreMarketing Strategy Of Gatorade And Coke977 Words   |  4 Pagesthem in their everyday lives. Gatorade has decided to revamp their internet marketing strategy to gain an online presence and get the upper hand on their competitors. The competitors we are going to analyze and critique are PowerAde, Vitaminwater and Coke. I identified the competitors by looking at the sports drink and soda industries to see what companies are Gatorade’s main competition and what strategies they can use to get ahead of these 3 prominent competitors. The first competitor I’m going toRead MoreCoca-Cola Company901 Words   |  4 Pageswent hiding and sixty five received death threats . Union alleged Coca Cola to be behind all these activities Breach of Confidence in Employees In the year 2006 , three Coca Cola employees were charged for trying to sell trade secrets and confidential information to the competitor PepsiCo . PepsiCo had taken an ethical decision by informing the Coca Cola about the offer . This has increased the brand image of PepsiCo but questioned Coca Cola s ability to maintain confidence among its employees Read MoreCoca Cola Vs. Pepsi Cola Essay1174 Words   |  5 PagesAmerica. While having emphasis on its refreshing cool taste and convenience, these ads created a certain attitude with its audience causing the rise in popularity and sales. During this same time Pepsi was also on the rise competing with Coca- Cola. Both Coke and Pepsi used similar strategies but Coca- Cola gave itself a slight edge through innovative technique and the use of â€Å"lifestyle† advertising. Coca- Cola really did create a refreshing beverage but created an ad campaign using refreshing, excitingRead MoreCoca Col A Symbol Of American Culture1599 Wor ds   |  7 PagesCoca-cola is truly a symbol of American culture, however everyone’s favorite soft drink may not be so sweet once you know the full history. Coca-Cola was founded in 1886. It’s inventor was a pharmacist named John Pemberton. Pemberton originally sold Coke as a pharmaceutical drug in the form of syrup containing cocaine and wine. It was intended to cure morphine addiction, however soon after Pemberton finalized his formula the campaign for prohibition began and he was forced to replace the wine withRead MorePepsi Of Coca Cola And Pepsi1259 Words   |  6 Pagesrival those of Coca-Cola and Pepsi. The longevity and prosperity of these two competitors is enough to inspire countless business’ to model their own companies after these icons. This paper will detail some of the business aspects that have helped Coke and Pepsi to thrive, as well as considering what mistakes have been made in their pursuit of success. Learning from the successes and failures of other companies can help a new business to know which roads of marketing, expansion, etc. to exploreRead MoreMarketing Strategy Of Coca Cola1342 Words    |  6 PagesSimilar to everything else in our world, advertisements continue to change year after year and era after era. When thinking of common brands with impressive advertisements and campaigns, Coca-Cola is one that we are introduced to at a young age. Coke has been advertising their brand for over one hundred years. This brand continues to relate to many consumers by modifying and creating advertisement campaigns, which relate to current trends. Two advertisements in particular test the theory of howRead MoreCoca Cola Vs. Pepsi1312 Words   |  6 Pagescompany controls 42% of the soft drink market in comparison with Pepsi who owns 30% (â€Å"Coke Vs. Pepsi: By The Numbers.†). With market power, Coke and Pepsi have accomplished manipulating prices and controlling profits for ages leading towards their success. Coke and Pepsi are two economic giants that sell similar products in the cola industry and market power keeps them both competitive. A brief history about Coke starts with when it was founded at a drug store by a pharmacist named John Stith PembertonRead MoreThe Case Of Food And Beverage Companies947 Words   |  4 Pageshuge number of people don’t examine the products they buy. Companies use millions of dollars to advertise, using celebrities to present their products with images that are not close to the reality. This is the case of some food and beverage companies such as McDonald’s, Carl’s Jr. and Coca Cola. These three companies promote and advertised images of people enjoying food, clowns encouraging children to eat junk food, and polar bears making believe that families have a perfect life drinking coca cola

Cosmetology School Free Essays

Every year thousands of people who have a passion for fashion, style and beauty and who enjoy making other people and themselves look amazing and feel appealing enroll in cosmetology schools. Cosmetology school is a place for creative, sociable, ambitious and constantly developing individuals. There are a lot of various directions in the program of a cosmetology school, so every person is free either to choose the subject he or she likes, or to take up several of them: nail technician, esthetician, hair styling, permanent make up specialist, massage therapist, etc. We will write a custom essay sample on Cosmetology School or any similar topic only for you Order Now The sphere of cosmetology is multisided and very perspective and rewarding nowadays and there are a lot of reasons why attending a cosmetology school may be beneficial. The most important advantage of having a cosmetology school education is that you will hardly ever be unemployed (unless you will wish to). People would always like to look and feel beautiful, so you will always have enough opportunities to make them be and feel such. The only task you will always have to fulfill is to be always aware of the latest style and fashion trends and the newest techniques, and take any chance to cultivate your creativity and collect precious experience in your job. Another advantage of this career is that you are free to choose time and even place where you are eager to perform your skills. You may make weekends whatever days of week you want and you will never have to get up early in the morning(unless you have a yoga-class), because most of stylists prefer starting their working day in the afternoon, during the lunch break of their clients, or even in the evening, after normal business hours. And even if your working place is in the salon, it is likely that you can set the schedule convenient for you. People say: â€Å"If you want to succeed in business, the best way for you is to make your hobby your own business† – a cosmetologist career is the best example to reflect this view. Working with clients’ hair, nails or makeup may be extremely exciting. You meet many different people with different views as for style and fashion and all of them want you to bring their dreams to reality. During this process you practice not only as a cosmetologist, but also as psychologist. And the best reward is a grateful smile on the face of your client. It is also necessary to point out that if you are creative and skillful enough and enjoy trying new provocative styles, it is possible that you will be asked to style the hair and makeup of models and celebrities, or even well-known politicians. You will even have a possibility to work for big companies’ hair shows, such as Joico or Paul Mitchell, or for some prominent modeling agencies, theatres or magazines. You can make various astonishing acquaintances and may be you will be well-known among very important people. In a field of cosmetology your incomes depend on nothing else but type, amount and quality of your own work. The more clients you are eager to have a day the more money you may earn. By the way, if to work hard and make a number of personal clients, there is a possibility of expanding your career by becoming a salon manager or even by opening your own salon. I am hardworking and willful, confident of my abilities and skills, so I hope to open my own spa salon some day. I know that my skills and natural charm and sociability will help me to build a base of clients. Moreover I am planning to open my own blog or even a site, where I will give necessary advice on fashion, style, hair design and nail art and tell people about the newest style tendencies. Probably I will face a lot of competitors on my way, but I am not afraid of that. People like to have their own specialist whether in hair style, makeup or manicure, that’s why, they are searching for the â€Å"right† person, who would meet their needs. I am sociable and flexible enough to meet the needs of different kinds of people and I am conscious that people will notice that. Attending a cosmetology school can let one build a fun, flexible and very rewarding career. This job allows flexible working hours, high incomes, guarantee of being employed, plenty of room for professional and personal growth, and acquaintance and experience of interaction with various people. It is necessary to keep up with changing style and fashion tendencies to succeed in this field. In order to keep the clients’ interest a stylist should always be in a process of self-improvement and self-education, as well as he should always find common language with clients. A cosmetology education provides a person with an opportunity of expanding his or her career by becoming a salon or spa manager or even an owner of such. Although it will take a lot of efforts to do this and there are a lot of competitors on the way, I am sure that some day my goal of owning a salon will be achieved. I believe that cosmetology school education will help me to take the first step to my dream and once I will be proud to call my job â€Å"my hobby†. How to cite Cosmetology School, Papers

Coca Cola Demographics and Psychographics in Market Segmentation

Question: Discuss about theDemographics and Psychographics In Market Segmentation. Answer: Introduction Research problem-market segmentation strategies need to be evaluated for effectiveness. This research will ascertain whether demographic variables are effective for market segmentation. Limitations of the report- the report is dependent on secondary sources of information which may have subjective opinions. Therefore care should be given in when implementing the recommendations. The sources and methods used-This report utilized secondary sources including academic underpinnings journals and internet sources. Report Organisation-this report will first evaluate the advantages and disadvantages of using demographics as a base for market segmentation. Discussions Advantages of using demographics as a basis for market segmentation The first advantage of using demographics in market segmentation is that the demographics data is easily available for use and it is cost effective. Most secondary data including the census data are expressed in demographics. This makes it easy to access this form of data and apply it in identifying the target market. The census data is readily available and the costs involved in accessing this kind of data are low (Piercy, et al. 2011). Secondly, demographics are easily measurable when compared to other segmentation factors. Considering when other variables like lifestyle and personalities are used in market segmentation their demographic characteristics have to be ascertained in order for the true characteristics of a market segment to be known (Bruwer, et al. 2007). Therefore the use of demographical data in deciding which market segment should be targeted is vital even when other factors have been considered. This set of data offers an opportunity to examine the population of different locations and develop products that suit their needs (Tigert, et al. 1971). For example, it is not enough to give the percentage of people who use Moleskines product range but it will be important to know their age, their gender and income ranges. Third, the application of demographics in segmentation will lead to customer loyalty and retention. When the customer needs and wants are carefully evaluated and their trends studied, an organisation will channel its marketing campaigns towards those needs and wants (Sessler 2011). If the customers are satisfied, they will become loyal and they will tend to use the products more often. An example is the Moleskines product range. The company has engaged its customers in buying its non-digital products through incorporation of the products in the digital systems. For instance the MSK 2 is one of the products that customers can use to submit their art, hacks and videos on the company website. Besides, these clients can access various templates for the creation of their journals (Koenke 2006.). Fourth, demographic data reveals the ongoing trends that give a clear signal indication of business for marketers. For instance, demographics can reveal the income levels of a population and that can show the purchasing power of that population and products can be developed to suit the income levels of such a population (Barry, et al. 2009). Finally, the use of demographics in market segmentation can save the business the costs that may be incurred in expansion. Since the population characteristics can be defined and the future predicted, the organisation can save on costs that can be incurred on further research and the losses that can be incurred through unsatisfied customers. Disadvantages of Using Demographics as a Basis for Market Segmentation First, one major limitation with the use of demographics is that it is one dimensional and does not facture in product differentiation. For instance, demographics can give details on a certain product for example the aftershave but it cannot give information about a particular aftershave brand. And who exactly uses the brand (Shiffman 2013). Secondly, demographic data is only descriptive and his limits the understanding of the consumers themselves since the data available is general and generalization cannot be used in the development of products that can be used by such a population (Sessler 2011). Thirdly, demographic variable require that other variables are used in the development of a market segment. This is due to the weakness that is posed by only being descriptive of the data and not being detailed on the brand types that are preferred by different demographic segments (Shiffman 2013). Lastly, demographic data is readily available and competitors can easily utilize it to copy the products that an organization may be selling in a particular market. This is a great disadvantage because the competitors may produce better products which can lead to loss of customers. Can demographics and psychographics be used together to segment markets? In the analysis of whether demographics and psychographics can be used together in a segment market, it is important to describe what is contained in psychographics. Psychographic segmentation is related to research on the psychological needs and wants of consumers (Narang 2010). This form of research is also referred to as lifestyle analysis. This has been an important tool that has been used in determining the most promising market segments. The promotion of such products as Colgate, KFC fast foods, Lux soap and many others relies on psychographic research which is used in capturing the potential customers profiles. Consumer interests, activities and opinions are some of the psychographic measures that can be used in the development of a market segment. Besides, the profiles which can be used when se factors are the ones that can be used in coming up with consumer-based products (Kumar,et al. 2008). Psychographic and demographic can be used complimentarily. That is, when the demographic and psychographic variables are applied together, there is sufficient information that can be used in the development of products for a particular market segment. In marketing, information is important and the more information is available the more the marketing activities will be effective since the customer needs will be met. For a brand to be successful in the market, it needs to satisfy the customer needs fully. Organizations should invest more in market research in order to come up with the products that are needed by the market. It is not possible for the organization to produce products that will satisfy the customer needs if they do not conduct sufficient research on what those customers needs are (Simons, et al. 2016). Using both demographic and psychographic data is also important because this technique develops a deep understanding of what needs to be put into the market. Demographics help in developing the quantities needed while psychographics will develop the needed qualities. For a market to be fully satisfied both quantity and quality have to be adhered to. A product may be of the required quality and the market demand is so high and if the quantities cannot satisfy the demand then there may be a crisis that may lead customers away from the companys products. Also, a product may be abundant in the market yet it is not of the required standard and quality according to psychographic profiles. This also may tarnish the companys reputation and customers will avoid such products ((Shiffman 2013).). Moleskine is an example of a brand that fully utilizes the concept of market segmentation. This organisation used to produce notebooks and it is a popular brand name in this industry. The digital era has really affected this company but still it has managed to survive the tides that come with digitalization. Since the digital era came with a wave that could reduce the need to write in notebooks, the company did an analysis of their customer desires and lifestyles. Since these customers have a heavy presence in the online platforms and social media, the company developed products that can be used in the digital era. By doing this the company has survived through a challenge that many other companies could not survive through (Spence,et al. 2007). Recommendations When applying market segmentation as a strategy in marketing, demographic data is important and it should be used together with psychographic data. The combination of these sets of data makes it easy to identify and present products to the market will fulfil the customer needs and wants.A critical analysis of lifestyles and the [population is important in this strategy and therefore I recommend that the two sets of data should be used complimentarily for effectiveness. Conclusion Market segmentation is a marketing strategy that is effective in penetrating and managing a market. This is done through profiling the market needs and developing products that suit such a market. The use of demographics in market segmentation is important in determining the different customer characteristics. However, there are some limitations which need that a combination with other variables should be done in order to make sure that market segmentation is done in a way that will lead to customer and market satisfaction. 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